The 4 Ps
Marketing mix BrainGain
Sweets for the brain. What exactly is meant by this? Well, in Dorkmania it is now important to be academically strong. We can argue that this is related to a strong brain. We cannot expect this to come naturally to every resident of Dorkmania.
Over the years, scientists sat together to come up with a solution. Herewith, 'The BrainGain'. This little blue pill holds a lot of power. After taking this pill, you will experience the first changes after 2 days. But what exactly does this pill do? It causes your brain to be stimulated without having to train it. You remember things longer, you are more alert, making connections will be easier and so on.
Place
For safety reasons, we cannot just sell the pills in public shops. Doctors or scientists advise individuals to take the pills. Then the resident in question can go to the pharmacy for the pill. They are properly secured and are not sold to just anyone.
Promotion
BrainGain is well-known among residents. However, there are a lot of misconceptions about its exact functioning and effect. So we are not going to focus so much on advertising, but rather on campaigns to dispel these misconceptions. After all, we are talking about a health product, so it is extra important to make it clear what effects it has.
We will distribute these campaigns online. We will also occasionally have videos appear on the news. This is because we live in a virtual and online world.
Price
Because they are unique and strong pills, they also cost a bit. We are in a fairly affluent population, even so, the pill is seen as a luxury product. The main reason this product is so pricey is that most residents will never feel the need to purchase it. When demand rises, the price is likely to fall.